Food-Ship
A mobile app that helps mend your food relationship with professional advice.

Food-Ship
A mobile app that helps mend your food relationship with professional advice.

Role: Project Lead

Timeline: 14 weeks

Tools: Figma, Canva, Capcut

Check my Prototype here


Problem Overview

Problem Overview

Problem Overview

Healthy diet and mindfulness seem to be two separate genres in the market that do not relate. While most of the food diary apps are about numbers like calories and weights, there are also apps which advocate well beingness. However, the combination of mindfulness and healthy diet apps remains niche in the food diary market.

How might we build a digital platform for people who experience stress to mend their relationship with food in a mindful and professional way while also offering companionship to users?

Approach

During the 14 weeks of project timeline, there are three main phases: ideation, user research and protoype designing phases.


In ideation phase, I decided to work on mending food relationship as including myself, I realised a lot of people are stressed from the diet culture and they are looking for a digital tool that can help them.


During problem validation phase, I have conducted a UX research and figured out that my potential users need. Throughout the UX research and usability tests, here are the summarised results:


  1. 73% of the respondents agree that they want to mend their food relationship.

  2. 56% of the respondents want to know how food meditation can help them.

  3. 80% of the respondents want professional help and companionship in their diet journey.


Here is the persona that reflects one of my target audience:














In the prototype designing phase, my UX theme is to be affirmative and encouraging that gives users accompanionship.
Here is my trinity strategy that aim to solve users' problem:


In the prototype designing phase, my UX theme is to be affirmative and encouraging that gives users accompanionship.
Here is my trinity strategy that aim to solve users' problem:


In the prototype designing phase, my UX theme is to be affirmative and encouraging that gives users accompanionship.


Here is my trinity strategy that aim to solve users' problem:


Solution

After the user reasearch, I aim to solve the above problem by offering a digital platform that allows users to understand the correct knowledge of food, practice meditation and receive advice from the professionals. Below are the main functionalities of Food-Ship:

1) Food Dairy that focuses on user’s mood activity,

2) Food Meditation Guidance,
3) Healthy Recipes Recommendations, and
4) In-app Professional Nutritionist Advice.

Check my Prototype here



Solution

After the user reasearch, I aim to solve the above problem by offering a digital platform that allows users to understand the correct knowledge of food, practice meditation and receive advice from the professionals. Below are the main functionalities of Food-Ship:

1) Food Dairy that focuses on user’s mood activity,

2) Food Meditation Guidance,
3) Healthy Recipes Recommendations, and
4) In-app Professional Nutritionist Advice.

Check my Prototype here



Solution

After the user reasearch, I aim to solve the above problem by offering a digital platform that allows users to understand the correct knowledge of food, practice meditation and receive advice from the professionals. Below are the main functionalities of Food-Ship:

1) Food Dairy that focuses on user’s mood activity,

2) Food Meditation Guidance,
3) Healthy Recipes Recommendations, and
4) In-app Professional Nutritionist Advice.

Check my Prototype here



Promotional Tactics

On the marketing strategy part, there will be three main promotional tactics including:

1) Establishing an active account on Instagram which share information related with mindfulness;

2) Creating User-generated content videos via collaboration with YouTubers;

3) Holding free online webinar event which introduces food meditation.



Promotional Tactics

On the marketing strategy part, there will be three main promotional tactics including:

1) Establishing an active account on Instagram which share information related with mindfulness;

2) Creating User-generated content videos via collaboration with YouTubers;

3) Holding free online webinar event which introduces food meditation.



Promotional Tactics

On the marketing strategy part, there will be three main promotional tactics including:

1) Establishing an active account on Instagram which share information related with mindfulness;

2) Creating User-generated content videos via collaboration with YouTubers;

3) Holding free online webinar event which introduces food meditation.



Reflection
The experience has definitely expanded my horizon. It is my pleasure to take the lead in this project and be responsible for all aspects, which has deepened my understanding of project management and digital product development. In this project, I was able to utilize my problem-solving abilities and refine my graphic design skills. This process has also given me not only a deeper appreciation of the importance of understanding users' needs, but also a chance to communicate with other stake holders including developers and graphic designers. This will definitely help me in my future work and in communicating with different teams.

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