Food-Ship
All in one mobile app that offers mental and professional support on mending food relationships.
Food-Ship
All in one mobile app that offers mental and professional support on mending food relationships.
Role: UX Research, UI Design, Prototyping Timeline: 14 weeks
Tools: Figma, Canva, Adobe Firefly AI Platform: Mobile Application
Role: UX Research, UI Design, Prototyping Timeline: 14 weeks
Tools: Figma, Canva, Adobe Firefly AI Platform: Mobile Application
Problem Overview
Problem Overview
Role: UX Research, UI Design, Prototyping Timeline: 14 weeks
Tools: Figma, Canva, Adobe Firefly AI Platform: Mobile Application
Users face challenges in setting realistic healthy eating goals and maintaining a consistent food tracking habit.
Users face challenges in setting realistic healthy eating goals and maintaining a consistent food tracking habit.
Food-Ship
All in one mobile app that offers mental and professional support on mending food relationships.
Maintaining a healthy diet isn’t always easy. It requires not only accurate food knowledge but also a positive mindset. From my personal experience, this journey can often feel frustrating and demotivating. This led me to ask - how can I build a digital system that helps individuals to mend their food relationship and achieve their dietary goals?
Approach & Methodology
Based on the above diagram, my UX theme is to offer an affirmative and encouraging companionship. Here is the before and after user journey for my persona:
Approach & Methodology
Approach & Methodology
I used agile methodology in the overall 14 weeks. During my UX research phase, I have conducted 5 in-depth interviews and 15 surveys. The result revealed that 73% of them agree that they have problem with mending their food relationship, while 80% are seeking professional help and companionship in their diet journey, and 56% consider meditation would help them to mend their food relationship. Below is the persona and user journey:
I used agile methodology in the overall 14 weeks. During my UX research phase, I have conducted 5 in-depth interviews and 15 surveys. The result revealed that 73% of them agree that they have problem with mending their food relationship, while 80% are seeking professional help and companionship in their diet journey, and 56% consider meditation would help them to mend their food relationship. Below is the persona and user journey:
In the prototype designing phase, I came up with a trinity strategy that concludes the behaviour, expected experience and
outcome of my target audience as below:
In the prototype designing phase, I came up with a trinity strategy that concludes the behaviour, expected experience and outcome of my target audience as below:
Based on the above diagram, my UX theme is to offer an affirmative and encouraging companionship. Here is the before and after user journey for my persona:
Based on the above diagram, my UX theme is to offer an affirmative and encouraging companionship. Here is the before and after user journey for my persona:
Comparative Analysis
Comparative Analysis
The competition has no combination of both meditation and professional dietary services.
The competition has no combination of both meditation and professional dietary services.
The competition has no combination of both meditation and professional dietary services.
3 Main Improvements
Based on the feedback of my 10 potential users, I have refined my design over 2 weeks with 3 major improvements.
While exploring existing competitors, I analyzed 3 popular apps surrounding mindfulness and diet space.I found that none of them had this aspect of combining both meditation and professional dietary service to help users' food journey. This then became my opportunity to solve the problem.
Usability Test + Refining
Usability Test + Refining
3 Main Improvements
Based on the feedback of my 10 potential users, I have refined my design over 2 weeks with 3 major improvements.
Solution
Solution
Final Product
Final Product
Reflection
The experience has definitely expanded my horizon. It is my pleasure to take the lead in this project and be responsible for all aspects, which has deepened my understanding of project management and digital product development. In this project, I was able to utilize my problem-solving abilities and refine my graphic design skills. This process has also given me not only a deeper appreciation of the importance of understanding users' needs, but also a chance to communicate with other stake holders including developers and graphic designers. This will definitely help me in my future work and in communicating with different teams.
The experience has definitely expanded my horizon. It is my pleasure to take the lead in this project and be responsible for all aspects, which has deepened my understanding of project management and digital product development. In this project, I was able to utilize my problem-solving abilities and refine my graphic design skills. This process has also given me not only a deeper appreciation of the importance of understanding users' needs, but also a chance to communicate with other stake holders including developers and graphic designers. This will definitely help me in my future work and in communicating with different teams.
Reflection
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Reflection
The experience has definitely expanded my horizon. It is my pleasure to take the lead in this project and be responsible for all aspects, which has deepened my understanding of project management and digital product development. In this project, I was able to utilize my problem-solving abilities and refine my graphic design skills. This process has also given me not only a deeper appreciation of the importance of understanding users' needs, but also a chance to communicate with other stake holders including developers and graphic designers. This will definitely help me in my future work and in communicating with different teams.
See my other work
360° Strategy for
Creating New Steps
An omnipresent digital strategy that help users to identify their burnout type.
Read More
Interactive Strategy for Centennial College
An interactive strategy that enhances the digital presence of Centennial IMM Program.
Read More
St. Lawrence Market Case Study
A digital doorway that help users navigate their routes in St. Lawrence Market.
Read More