St. Lawrence Market Case Study

A digital doorway that help users navigate their routes in St. Lawrence Market

St. Lawrence Market Case Study

A digital doorway that help users navigate their routes in St. Lawrence Market

Role: UX Strategist

Team: 6 colleagues

Timeline: 2 weeks

Tools: Canva, Excel

Check my Prototype here


Problem Overview

Problem Overview

Problem Overview

St. Lawrence Market is a bustling public market in Toronto, known for its diverse food offerings and vibrant atmosphere. Despite its popularity, the market faces challenges with customer retention due to difficulties in navigation and limited online interactivity.


Our goal is to create an interactive media strategy to enhance the user experience, thereby encouraging more visitors and improving customer retention.


St. Lawrence Market is a bustling public market in Toronto, known for its diverse food offerings and vibrant atmosphere. Despite its popularity, the market faces challenges with customer retention due to difficulties in navigation and limited online interactivity.


Our goal is to create an interactive media strategy to enhance the user experience, thereby encouraging more visitors and improving customer retention.


St. Lawrence Market is a bustling public market in Toronto, known for its diverse food offerings and vibrant atmosphere. Despite its popularity, the market faces challenges with customer retention due to difficulties in navigation and limited online interactivity.


Our goal is to create an interactive media strategy to enhance the user experience, thereby encouraging more visitors and improving customer retention.


Approach

Over 2 weeks, we followed three main phases in developing our strategy: Research Phase, Ideation Phase, and Content Planning Phase.

In Research Phase, We conducted a thorough competitive analysis, comparing St. Lawrence Market with other popular Toronto markets such as Kensington Market and Evergreen Brick Works. Key factors such as ease of navigation, vendor information availability, and mobile responsiveness were evaluated. Our research showed St. Lawrence Market was behind competitors in these areas, presenting a significant opportunity to enhance user experience.



















In Ideation Phase, based on the research, we decided on a UX theme that positions St. Lawrence Market as a global hub for food lovers, while enhancing ease of use for visitors. Our primary focus was on improving in-market navigation through digital tools, such as QR codes and interactive maps, to help users find vendors effortlessly. We also emphasized promoting the community aspect of the market, ensuring a welcoming and seamless experience for both regular visitors and newcomers.

In Content Planning Phase, our content strategy focuses on increasing online interactivity through social media. We designed content that promotes transparency and engages users through challenges, quizzes, and vendor highlights. Additionally, we planned a content calendar to keep the market's social media active, ensuring continued audience engagement.






In Ideation Phase, based on the research, we decided on a UX theme that positions St. Lawrence Market as a global hub for food lovers, while enhancing ease of use for visitors. Our primary focus was on improving in-market navigation through digital tools, such as QR codes and interactive maps, to help users find vendors effortlessly. We also emphasized promoting the community aspect of the market, ensuring a welcoming and seamless experience for both regular visitors and newcomers.

In Content Planning Phase, our content strategy focuses on increasing online interactivity through social media. We designed content that promotes transparency and engages users through challenges, quizzes, and vendor highlights. Additionally, we planned a content calendar to keep the market's social media active, ensuring continued audience engagement.






In Ideation Phase, based on the research, we decided on a UX theme that positions St. Lawrence Market as a global hub for food lovers, while enhancing ease of use for visitors. Our primary focus was on improving in-market navigation through digital tools, such as QR codes and interactive maps, to help users find vendors effortlessly. We also emphasized promoting the community aspect of the market, ensuring a welcoming and seamless experience for both regular visitors and newcomers.

In Content Planning Phase, our content strategy focuses on increasing online interactivity through social media. We designed content that promotes transparency and engages users through challenges, quizzes, and vendor highlights. Additionally, we planned a content calendar to keep the market's social media active, ensuring continued audience engagement.






Solution and Promotional Tactics

We proposed creating a digital platform that integrates with the market’s physical infrastructure. This platform would offer:

  1. Interactive Tools for Navigation: QR codes placed around the market that direct users to an interactive map, allowing them to filter vendors based on product categories or ratings.

  2. Engaging Content on Social Media: Through social media, we aim to share success stories, engage the community through interactive posts (like quizzes and Q&A sessions), and provide detailed insights into the vendors and products available.

  3. Promoting Local Vendors: By showcasing unique products and vendors, we’ll create an online community that encourages new visitors to explore the market.

Solution and Promotional Tactics

We proposed creating a digital platform that integrates with the market’s physical infrastructure. This platform would offer:

  1. Interactive Tools for Navigation: QR codes placed around the market that direct users to an interactive map, allowing them to filter vendors based on product categories or ratings.

  2. Engaging Content on Social Media: Through social media, we aim to share success stories, engage the community through interactive posts (like quizzes and Q&A sessions), and provide detailed insights into the vendors and products available.

  3. Promoting Local Vendors: By showcasing unique products and vendors, we’ll create an online community that encourages new visitors to explore the market.

Solution and Promotional Tactics

We proposed creating a digital platform that integrates with the market’s physical infrastructure. This platform would offer:

  1. Interactive Tools for Navigation: QR codes placed around the market that direct users to an interactive map, allowing them to filter vendors based on product categories or ratings.

  2. Engaging Content on Social Media: Through social media, we aim to share success stories, engage the community through interactive posts (like quizzes and Q&A sessions), and provide detailed insights into the vendors and products available.

  3. Promoting Local Vendors: By showcasing unique products and vendors, we’ll create an online community that encourages new visitors to explore the market.

Reflection

Throughout this project, we learned the importance of focusing on user needs and creating content that resonates with the audience. Interactive media plays a key role in improving user experiences both online and offline. By connecting our digital strategy to the physical space, we ensured that users can easily find what they’re looking for, enhancing the overall market experience and boosting retention.

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